Middle European Mathematical Olympiad 2015 Problem T-2

Determine all functions $f: \mathbb{R}\backslash\{0\} \to \mathbb{R}\backslash\{0\}$ such that $$f(x^2 y f(x)) + f(1) = x^2 f(x) + f(y)$$ holds for all nonzero real numbers $x$ and $y$.